While most former presidents content themselves with presidential libraries and charitable foundations, Donald Trump has opted for a more contemporary legacy project: launching a cryptocurrency ETF that promises to transform retail investors into digital asset connoisseurs.
Trump Media & Technology Group filed with the SEC in July 2025 for the “Crypto Blue Chip ETF,” a diversified portfolio that eschews the monotonous Bitcoin-only approach favored by earlier market entrants. The fund’s composition reads like a cryptocurrency popularity contest: Bitcoin commands roughly 70% of the allocation, while Ethereum secures 15%, followed by Solana at 8%, with XRP and Cronos rounding out the remaining positions at 5% and 2-5% respectively.
A cryptocurrency popularity contest masquerading as diversified investment strategy, with Bitcoin claiming the lion’s share at 70% allocation.
The timing appears strategically calculated—or fortuitously coincidental—with Bitcoin trading near $109,000 at filing, Ethereum above $2,600, and the broader crypto market experiencing renewed institutional enthusiasm. Crypto.com will serve as digital custodian, presumably safeguarding assets with more sophistication than the average hardware wallet tucked into a desk drawer.
The ETF’s NYSE Arca listing ambitions reflect Trump’s broader vision of positioning America as the “crypto capital” of the world—a designation that presumably comes with more tangible benefits than hosting the Olympics. This initiative coincides with his administration’s regulatory pivot, which reversed previous enforcement measures and established a federal working group led by crypto-friendly officials.
Trump’s crypto policy framework extends beyond mere ETF launches, encompassing proposals for a national Bitcoin reserve utilizing existing federal holdings and appointing a “Crypto and AI Czar” to oversee digital asset integration across economic sectors. The SEC’s recently issued guidelines facilitating crypto ETF approvals suggest regulatory winds have shifted decidedly favorable. Notably, several enforcement actions against crypto companies have been paused or dropped as part of the administration’s efforts to create a more welcoming regulatory environment.
Yorkville America Digital will manage the fund, though the partnership details remain characteristically opaque. The ETF represents Trump’s calculated entry into the estimated multi-trillion-dollar crypto market, leveraging his media company’s brand recognition while capitalizing on retail investors’ appetite for diversified digital asset exposure. The administration’s emphasis on fair banking access for crypto companies signals broader institutional support for digital asset adoption across traditional financial sectors. This broader crypto infrastructure could also facilitate the development of DeFi platforms that bridge traditional finance with decentralized financial services.
Whether this venture succeeds in democratizing crypto investing or simply adds another chapter to Trump’s unconventional post-presidential portfolio remains to be determined when the fund launches later in 2025.
