Two crypto heavyweights, MEXC and The Open Network (TON), have announced an unprecedented zero-fee trading event with a staggering $1 million prize pool—a move that simultaneously challenges traditional exchange revenue models while dangling rather enticing carrots before prospective traders.
The month-long event, running from May 21 to June 20, 2025, eliminates fees across multiple TON-related trading pairs and withdrawal services, a rarity in an industry where transaction costs typically form the backbone of exchange profitability.
The promotion’s structure reveals a multi-pronged approach to user acquisition and engagement.
MEXC’s zero-fee gambit with TON exemplifies digital asset marketing’s evolution—layered incentives targeting diverse user segments simultaneously.
Traders can participate in spot markets to claim a share of 32,500 TON tokens, while a single futures trade—regardless of size—qualifies users for portions of a 100,000 USDT bonus pool.
One might question the sustainability of such generosity, yet the strategy appears calculated to drive substantial volume increases that could offset the temporary revenue sacrifice.
Perhaps most compelling are the yield opportunities embedded within the event framework.
New users staking TON can access eye-watering returns of up to 400% APR—a figure that would make traditional finance professionals sputter coffee across their Bloomberg terminals. This approach leverages the PoS consensus mechanism that allows users to earn rewards by participating in network validation through staking their cryptocurrency.
Meanwhile, holding a mere 0.1 USDE grants an 8% daily APR without lock-up periods or manual registration requirements, streamlining the path to passive income generation.
The zero-fee withdrawal service via TON network represents another significant value proposition, eliminating a friction point that frequently frustrates crypto users managing between exchanges and wallets.
This feature, coupled with the event’s overall structure, suggests MEXC is betting on TON’s technological advantages to deliver seamless user experiences.
MEXC has established itself as a platform for innovative crypto events, as demonstrated by their recent Bitcoin Pizza Day celebration featuring a lucky wheel with over $100,000 in rewards.
Participants can also leverage the exciting referral commission reward of 60 USDT when inviting friends to join the platform.
Concurrent promotions, including a Bitcoin Pizza Day Lucky Wheel event and high-yield token listings, further demonstrate MEXC’s aggressive approach to market share acquisition.
The extensive campaign leverages multiple engagement vectors—trading incentives, staking rewards, and fee eliminations—creating a layered value proposition designed to attract both seasoned traders and crypto neophytes to the platform during this limited engagement period.
