In a move that would have seemed fantastical to design software executives just a decade ago, Figma has quietly assembled a $100 million cryptocurrency portfolio—a sum that now represents one of the more substantial corporate Bitcoin positions held by a company whose primary business involves helping designers create prettier user interfaces.
The design platform’s cryptocurrency adventure began with a $55 million investment in Bitwise Bitcoin ETF (BITB) earlier in 2025, which has since appreciated approximately 26% to reach $69.5 million by March 31st. This performance, while impressive, pales beside the audacity of what followed: board approval for an additional $30 million Bitcoin investment plan announced May 8th, bringing total digital asset exposure to roughly $100 million.
What distinguishes Figma’s approach from other corporate Bitcoin adopters is the methodical structure underlying their crypto enthusiasm. Rather than purchasing Bitcoin directly (with all the custody headaches that entails), the company opted for regulated ETF exposure while simultaneously acquiring USDC stablecoins for gradual conversion—a strategy that suggests both conviction and prudence in equal measure.
The timing proves particularly intriguing given Figma’s concurrent IPO preparations. The company disclosed its cryptocurrency holdings within SEC Form S-1 filings, preparing to list on the New York Stock Exchange under ticker “FIG.” This transparency represents either remarkable confidence or calculated risk-taking, considering how cryptocurrency volatility might complicate traditional equity valuations.
Figma’s leadership frames their Bitcoin allocation as portfolio diversification and inflation hedging—standard corporate treasury justifications that have become almost ritualistic among Bitcoin adopters. Yet the scale suggests deeper strategic thinking: $100 million represents significant treasury commitment for a design software company, regardless of recent valuation increases.
The balanced approach between ETF holdings and stablecoin reserves demonstrates sophisticated risk management, offering both immediate liquidity and long-term appreciation potential. Whether this proves prescient portfolio construction or expensive speculation remains to be determined, though Figma’s public disclosure certainly commits them to defending the strategy before both regulators and prospective shareholders.
For a company built on creative tools, Figma has crafted an unusually creative treasury strategy—one that either positions them brilliantly for cryptocurrency’s mainstream adoption or exposes them considerably to digital asset volatility. This strategic move comes at a time when the crypto ecosystem has transitioned from hype-driven growth to sustainable expansion, marked by improved regulatory clarity and greater institutional confidence.
